11:10 AM BST - 11:35 AM BST
Organic Search Strategies for Lifting Multichannel Retail Businesses to Pandemic Levels
While many retailers experienced seismic losses during the pandemic, the grocery industry saw unprecedented gains as consumers turned to home-cooked meals. While there have been numerous changes in consumer behavior since lockdowns were lifted, our two panelists for this session are strategically leveraging organic search in hopes of elevating grocery once again. They will share how they use automation, structure their teams, and combat new players and evolving trends to successfully engage...