Botify Connect Europe 2023


Alina Danci

Carrefour Spain

SEO Manager

Alina is the SEO Manager at Carrefour Spain, a global consumer goods retailer, leader in the food industry. Her SEO experience across multiple industries helped her better understand Google algorithms and user needs to increase organic visibility and performance. At Carrefour, she is challenged to boost organic growth by combining strong technical fundamentals with strategic content creation. When she's not tracking SEO KPIs, Alina likes to travel, hike, and play paddle tennis.

This speaker will talk about

Find here the list of all the sessions presented by this speaker in order not to miss any of it.
11:10 AM BST - 11:35 AM BST

Organic Search Strategies for Lifting Multichannel Retail Businesses to Pandemic Levels

While many retailers experienced seismic losses during the pandemic, the grocery industry saw unprecedented gains as consumers turned to home-cooked meals. While there have been numerous changes in consumer behavior since lockdowns were lifted, our two panelists for this session are strategically leveraging organic search in hopes of elevating grocery once again. They will share how they use automation, structure their teams, and combat new players and evolving trends to successfully engage...