Botify Connect Europe 2023


Roberto Grasiano


Senior Tech SEO

Hello, I'm Roberto Grasiano, the Senior Technical SEO Manager at Farfetch, a leading player in the global fashion retail industry. My journey spans over a decade in the search engine optimisation (SEO) field, honing skills I'm applying in a broader, global context. At Farfetch, I'm tasked with managing and enhancing the technical SEO efforts worldwide, a responsibility I undertake with passion and commitment. I aim to guide Farfetch's digital growth trajectory, further establishing our brand as a dominant force in online retail.

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3:20 PM BST - 3:45 PM BST

Scaling Organic Search for Enterprise Websites: Tackling Challenges and Embracing Google's Evolution

In the ever-changing SEO ecosystem, enterprise organizations face unique and perpetual challenges when it comes to optimizing their websites for organic search. In this down-to-earth session, we will transcend surface-level discussions as we explore the art and science of creating pages on demand - discussing strategies for delivering the right URL, at the right time, with the right content. In addition, we’ll take a deep-dive into the intriguing parallel between Google and Amazon, examining...