Botify Connect Europe 2023


Ehab Aboud


Senior Value Engineer

Ehab Aboud, Senior Value Engineer, Uberall - has worked in software houses specialising in data analytics for retail fraud, fintech, recruitment and now MarTech. Since joining Uberall, Ehab has worked with the largest brands in the world, both as partner resellers and as direct enterprise clients, which resulted in him being invited into the Google Business Profile Product Expert program, where he supports the community in matching their Local SEO impact with their broader Digital Marketing Goals.

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2:35 PM BST - 3:00 PM BST

Measuring Impact in the New Search Era

Join us for an in-depth exploration of the vital role organic search plays in crafting your brand's narrative and establishing meaningful connections with your audience. Learn how it fuels intent-driven demand and drives conversions. Additionally, we will delve into the dynamic interplay of AI-enabled technologies, enhancing ROI through scalable organic search strategies and delivering a captivating digital narrative with unprecedented speed and agility, the keys to discoverability in the new...