Botify Connect Europe 2022

Élysées Biarritz, Paris France
Hybrid event

September 29, 2022

Watch On-Demand

Amplifying Impact: Connecting Organic Search to the Heart of Your Performance Marketing Strategy

INSPIRING SPEAKERS

A showcase of leading brands, thought leaders & Botify experts

EXCITING AGENDA

Be inspired and take away actionable insights to elevate your customer acquisition to the next level!

NETWORKING

Botify Connect will be a great opportunity for you to meet your peers as well as interact directly with the Botify team

What isBotify Connect?

Join us on the 29th of September for Botify Connect, a gathering of some of the greatest minds challenging what is next for organic search and customer acquisition. At Botify, we are looking forward to sharing with you the ground-breaking innovations we have made to our platform, leveraging data science, AI/ ML, and automation. We'll gather at the prestigious Elysee Biarritz, and provide you with a day packed with inspiring keynotes, conversations, and success stories highlighting the role that today’s SEO experts play in moving it forward in the fast-changing world of SEO. We are excited to bring this community together in person after two years of connecting virtually from behind screens. This is an excellent opportunity to network with your peers in the Search and Digital Marketing space along with our executive team at Botify.

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AGENDA

Be inspired and take away actionable insights to elevate your customer acquisition to the next level!
Sep 29, 2022
8:05 AM - 8:35 AM

Keynote by Adrien Menard, CEO, Botify

AM
Adrien Menard
Botify
Cofounder & CEO
Sep 29, 2022
8:40 AM - 9:05 AM

Modern Strategies for Managing High Volume Websites

Esther Kalenbach, Senior SEO Manager at Xing, will walk us through the challenges of managing high-volume websites, including crawling & indexation management, internal linking strategies, sourcing and sharing vital stats.
EK
Esther Kaltenbach
Xing
Senior SEO Manager
Sep 29, 2022
9:25 AM - 9:55 AM

Botify Roadmap & Strategic Integrations

In this session Christophe Frenet, CPO, Botify and Rebecca Zabow, VP Product Marketing, Botify share exciting developments regarding new partnerships & product updates.
CF
Christophe Frenet
Botify
CPO
RZ
Rebecca Zabow
Botify
VP Product Marketing
Sep 29, 2022
11:00 AM - 11:20 AM

Innovative Data Science Trends

Yanal Wazaefi, VP of Data Science, Botify, provides a glimpse into the future of search, including the latest in AI-driven functionality designed to amplify the impact of your performance marketing investments.
YW
Yanal Wazaefi
Botify
VP of Data
Sep 29, 2022
11:25 AM - 11:50 AM

Powering Complete Business Transformation and Category Leadership with SEO

Mael Montarou, Head of Digital Audience & Expertise, shares Prisma Media's journey to transform from a print only to print and digital company - highlighting one of the few examples of a media company successfully evolving to stay relevant and competitive in the digital era.
MM
Mael Montarou
Prisma Media
Head of Digital Audience & Expertise
Sep 29, 2022
12:10 PM - 12:35 PM

Optimizing content and URLs for evolving search trends

Olaf Seydel, Head of Engagement & Growth, at Zeit, will showcase strategies and results for achieving more meaningful customer experiences through continually evaluating topics, news, and URL reduction.
OS
Olaf Seydel
ZEIT ONLINE
Head of Engagement & Growth
Sep 29, 2022
12:10 PM - 12:35 PM

Prioritizing user experience through organic search

In French & Onsite Adrien Coulombeau, Head of Digital Content, SEO, Conversion Rate Optimization, E-Commerce, Disneyland Paris and David Braconnier, Head of SEO, FNAC Darty, set the standard for prioritizing user experience and integrating search into the heart of your performance marketing strategy.
DB
David Braconnier
Fnac Darty
Head of SEO
AC
Adrien Coulombeau
Disneyland Paris
Head of Digital Content, SEO, Conversion Rate Optimization, E-Commerce
Sep 29, 2022
12:40 PM - 1:05 PM

Optimizing search for multiple global brands and websites with a small team

In this session, we put our cards on the table and discuss the both the concerns and benefits of embracing AI to support rapid expansion.
FR
Federico Rebeschini
EssilorLuxottica
Global Head of SEO & Performance
Sep 29, 2022
12:40 PM - 1:05 PM

Why SEO expertise can no longer remain fragmented

In French & Onsite In this session, Kevin Monier, SEO/ASO Manager at TF1, will talk about why SEO is now a cross-functional discipline that must be integrated into all processes across a company and at the start of every project.
BB
Benjamin Bussière
Botify
Professional Services Director
KM
Kevin Monier
TF1
SEO / ASO Manager
Sep 29, 2022
1:10 PM - 1:15 PM

Closing remarks

Our Speakers

BB

Benjamin Bussière

Botify
Professional Services Director
YW

Yanal Wazaefi

Botify
VP of Data
RZ

Rebecca Zabow

Botify
VP Product Marketing
MM

Mael Montarou

Prisma Media
Head of Digital Audience & Expertise
OS

Olaf Seydel

ZEIT ONLINE
Head of Engagement & Growth
FR

Federico Rebeschini

EssilorLuxottica
Global Head of SEO & Performance
DB

David Braconnier

Fnac Darty
Head of SEO
AC

Adrien Coulombeau

Disneyland Paris
Head of Digital Content, SEO, Conversion Rate Optimization, E-Commerce
AM

Adrien Menard

Botify
Cofounder & CEO
CF

Christophe Frenet

Botify
CPO
EK

Esther Kaltenbach

Xing
Senior SEO Manager
KM

Kevin Monier

TF1
SEO / ASO Manager

Some of our previous speakers

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