Amplifying Impact: Connecting Organic Search to the Heart of Your Performance Marketing Strategy
INSPIRING SPEAKERS
A showcase of leading brands, thought leaders & Botify experts
EXCITING AGENDA
Be inspired and take away actionable insights to elevate your customer acquisition to the next level!
NETWORKING
Botify Connect will be a great opportunity for you to meet your peers as well as interact directly with the Botify team
What isBotify Connect?
Join us on the 29th of September for Botify Connect, a gathering of some of the greatest minds challenging what is next for organic search and customer acquisition.
At Botify, we are looking forward to sharing with you the ground-breaking innovations we have made to our platform, leveraging data science, AI/ ML, and automation.
We'll gather at the prestigious Elysee Biarritz, and provide you with a day packed with inspiring keynotes, conversations, and success stories highlighting the role that today’s SEO experts play in moving it forward in the fast-changing world of SEO.
We are excited to bring this community together in person after two years of connecting virtually from behind screens. This is an excellent opportunity to network with your peers in the Search and Digital Marketing space along with our executive team at Botify.
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AGENDA
Be inspired and take away actionable insights to elevate your customer acquisition to the next level!
Sep 29, 2022
8:05 AM - 8:35 AM
Keynote by Adrien Menard, CEO, Botify
AM
AdrienMenard
Botify
Cofounder & CEO
Sep 29, 2022
8:40 AM - 9:05 AM
Modern Strategies for Managing High Volume Websites
Esther Kalenbach, Senior SEO Manager at Xing, will walk us through the challenges of managing high-volume websites, including crawling & indexation management, internal linking strategies, sourcing and sharing vital stats.
EK
EstherKaltenbach
Xing
Senior SEO Manager
Sep 29, 2022
9:25 AM - 9:55 AM
Botify Roadmap & Strategic Integrations
In this session Christophe Frenet, CPO, Botify and Rebecca Zabow, VP Product Marketing, Botify share exciting developments regarding new partnerships & product updates.
CF
ChristopheFrenet
Botify
CPO
RZ
RebeccaZabow
Botify
VP Product Marketing
Sep 29, 2022
11:00 AM - 11:20 AM
Innovative Data Science Trends
Yanal Wazaefi, VP of Data Science, Botify, provides a glimpse into the future of search, including the latest in AI-driven functionality designed to amplify the impact of your performance marketing investments.
YW
YanalWazaefi
Botify
VP of Data
Sep 29, 2022
11:25 AM - 11:50 AM
Powering Complete Business Transformation and Category Leadership with SEO
Mael Montarou, Head of Digital Audience & Expertise, shares Prisma Media's journey to transform from a print only to print and digital company - highlighting one of the few examples of a media company successfully evolving to stay relevant and competitive in the digital era.
MM
MaelMontarou
Prisma Media
Head of Digital Audience & Expertise
Sep 29, 2022
12:10 PM - 12:35 PM
Optimizing content and URLs for evolving search trends
Olaf Seydel, Head of Engagement & Growth, at Zeit, will showcase strategies and results for achieving more meaningful customer experiences through continually evaluating topics, news, and URL reduction.
OS
OlafSeydel
ZEIT ONLINE
Head of Engagement & Growth
Sep 29, 2022
12:10 PM - 12:35 PM
Prioritizing user experience through organic search
In French & Onsite
Adrien Coulombeau, Head of Digital Content, SEO, Conversion Rate Optimization, E-Commerce, Disneyland Paris and David Braconnier, Head of SEO, FNAC Darty, set the standard for prioritizing user experience and integrating search into the heart of your performance marketing strategy.
DB
DavidBraconnier
Fnac Darty
Head of SEO
AC
AdrienCoulombeau
Disneyland Paris
Head of Digital Content, SEO, Conversion Rate Optimization, E-Commerce
Sep 29, 2022
12:40 PM - 1:05 PM
Optimizing search for multiple global brands and websites with a small team
In this session, we put our cards on the table and discuss the both the concerns and benefits of embracing AI to support rapid expansion.
FR
FedericoRebeschini
EssilorLuxottica
Global Head of SEO & Performance
Sep 29, 2022
12:40 PM - 1:05 PM
Why SEO expertise can no longer remain fragmented
In French & Onsite
In this session, Kevin Monier, SEO/ASO Manager at TF1, will talk about why SEO is now a cross-functional discipline that must be integrated into all processes across a company and at the start of every project.
BB
BenjaminBussière
Botify
Professional Services Director
KM
KevinMonier
TF1
SEO / ASO Manager
Sep 29, 2022
1:10 PM - 1:15 PM
Closing remarks
OurSpeakers
EK
EstherKaltenbach
Xing
Senior SEO Manager
KM
KevinMonier
TF1
SEO / ASO Manager
YW
YanalWazaefi
Botify
VP of Data
CF
ChristopheFrenet
Botify
CPO
AM
AdrienMenard
Botify
Cofounder & CEO
OS
OlafSeydel
ZEIT ONLINE
Head of Engagement & Growth
FR
FedericoRebeschini
EssilorLuxottica
Global Head of SEO & Performance
AC
AdrienCoulombeau
Disneyland Paris
Head of Digital Content, SEO, Conversion Rate Optimization, E-Commerce