Sessions

Botify Connect Europe 2022

AGENDA

8:05 AM - 8:35 AM

Keynote by Adrien Menard, CEO, Botify

Cofounder & CEO

8:40 AM - 9:05 AM

Modern Strategies for Managing High Volume Websites

Esther Kalenbach, Senior SEO Manager at Xing, will walk us through the challenges of managing high-volume websites, including crawling & indexation management, internal linking strategies, sourcing and sharing vital stats.

Esther Kaltenbach

Senior SEO Manager

9:25 AM - 9:55 AM

Botify Roadmap & Strategic Integrations

In this session Christophe Frenet, CPO, Botify and Rebecca Zabow, VP Product Marketing, Botify share exciting developments regarding new partnerships & product updates.

Christophe Frenet

VP Product Marketing

11:00 AM - 11:20 AM

Innovative Data Science Trends

Yanal Wazaefi, VP of Data Science, Botify, provides a glimpse into the future of search, including the latest in AI-driven functionality designed to amplify the impact of your performance marketing investments.

11:25 AM - 11:50 AM

Powering Complete Business Transformation and Category Leadership with SEO

Mael Montarou, Head of Digital Audience & Expertise, shares Prisma Media's journey to transform from a print only to print and digital company - highlighting one of the few examples of a media company successfully evolving to stay relevant and competitive in the digital era.

Head of Digital Audience & Expertise

12:10 PM - 12:35 PM

Optimizing content and URLs for evolving search trends

Olaf Seydel, Head of Engagement & Growth, at Zeit, will showcase strategies and results for achieving more meaningful customer experiences through continually evaluating topics, news, and URL reduction.

Head of Engagement & Growth

12:10 PM - 12:35 PM

Prioritizing user experience through organic search

In French & Onsite Adrien Coulombeau, Head of Digital Content, SEO, Conversion Rate Optimization, E-Commerce, Disneyland Paris and David Braconnier, Head of SEO, FNAC Darty, set the standard for prioritizing user experience and integrating search into the heart of your performance marketing strategy.

David Braconnier

Adrien Coulombeau

Disneyland Paris

Head of Digital Content, SEO, Conversion Rate Optimization, E-Commerce

12:40 PM - 1:05 PM

Optimizing search for multiple global brands and websites with a small team

In this session, we put our cards on the table and discuss the both the concerns and benefits of embracing AI to support rapid expansion.

Federico Rebeschini

EssilorLuxottica

Global Head of SEO & Performance

12:40 PM - 1:05 PM

Why SEO expertise can no longer remain fragmented

In French & Onsite In this session, Kevin Monier, SEO/ASO Manager at TF1, will talk about why SEO is now a cross-functional discipline that must be integrated into all processes across a company and at the start of every project.

Benjamin Bussière

Professional Services Director

SEO / ASO Manager

1:10 PM - 1:15 PM

Closing remarks