6:30 PM8:30 PM
Agenda
October 7, 2024
October 8, 2024
9:00 AM9:30 AM
Badge Pick Up and Coffee Reception
9:30 AM9:35 AM
Welcome to Botify Connect 2024
Welcome to Botify Connect 2024! We're so excited to explore the search (r)evolution with you.
CR
Charli Rogers
Botify
FV
Frank Vitovitch
Botify
9:40 AM10:05 AM
From Evolution to Revolution: The Role of Generative AI in Life & Search
Renowned industry expert AJ Ghergich reveals the implications generative AI technology has for consumers, search, and even society at large. How can brands prepare? Where does SEO fit into a GenAI world? And why is Bing crucial to modern search?
AG
A.J. Ghergich
Botify
10:10 AM10:25 AM
Traditional vs Gen AI Search: Everything You Need to Know
Whether you're a leader or a search practitioner, knowing the difference between traditional and AI-powered search is table stakes to prepare for AI-powered search in Europe. Get your modern search primer in this lightning session on GenAI vs traditional search.
AG
A.J. Ghergich
Botify
NL
Nikhil Lai
Forrester
FV
Frank Vitovitch
Botify
10:30 AM10:55 AM
How Change in Search Disrupts Organizations — And How They Adapt
For many brands, search has become an entwined function across product, engineering, and marketing. When technology advances and disrupts the search ecosystem, how can brands ride out the storm while continuing to see strong ROI?
AB
Arnaud Bourge
Accor
CR
Charli Rogers
Botify
10:55 AM11:15 AM
Networking Break
11:15 AM11:35 AM
Protect Today's Progress & Prepare for Tomorrow with Botify
We've been innovating to meet this moment. Botify product leadership shares our vision for the future with our upcoming features and capabilities, all focused on helping brands win in the search revolution.
CF
Christophe Frenet
Botify
RZ
Rebecca Zabow
Botify
11:40 AM12:05 PM
Speed Ahead to Stay Ahead: Brand Success Strategies & the Power of Automation
Throughout search shake-ups, technical SEO continues to be top brands' superpower. Hear real strategies, success stories, and inspiring insights from experts and leaders across industries and learn the tools & tips you need to keep organic search profitable.
RB
Rémi Bouchez
Vestiaire Collective
OK
Osman Khan
TUI
RP
Rodney Perez
Wayfair
JV
Jason Vicinanza
Botify
12:05 PM1:15 PM
Lunch
1:15 PM1:40 PM
How Google's AI Overviews Are Changing Consumer Behaviors
Prepare for the global rollout of AI overviews with early data from the US. CEO of DemandSphere Ray Grieselhuber shares the impact from an analysis of thousands of keywords across verticals to reveal modern benchmarks for CTR, SERP visibility, and more.
RG
Ray Grieselhuber
DemandSphere
EH
Elliot Haines
Botify
1:45 PM2:10 PM
Successful Site Migrations: Automation, Advice, & Future-Proofing Your Site
With all else equal, site migrations are still a necessary task. Learn how experts at top brands have handled complex migrations, identify pitfalls, understand the role of automation and split testing, and uncover opportunity to improve your site's technical health for a generative AI future.
AG
Andrea Gozzi
LUISAVIAROMA
CT
Chiara Targa
Botify
MW
Max Woelfle
On
2:15 PM2:40 PM
Uniting Search, SEOs, & the C-Suite
How can search teams and leadership work together in concert to support and resource important search work, hit business goals, and lead through change? Learn how to build a strong, collaborative organization with perspectives from both sides of the search divide.
BD
Björn Darko
AVIV Group
AG
Arthur Germain
OneDoc
CH
Charley Hackerson
Botify
2:45 PM3:30 PM
Roundtable Discussions
Join your peers for roundtable discussions, covering the topics that interest you most: site migrations, GenAI in search, Botify Q&A, strategies for publishers and e-commerce, and more.
3:30 PM3:50 PM
Networking Break
3:50 PM4:15 PM
The Inside Perspective on Modern Search
What's the inside perspective on how search is transforming? Botify cofounder and CEO Adrien Menard sits down with Olivier Abecassis of Qwant to discuss the search revolution with one of the engines driving it.
OA
Olivier Abecassis
Qwant
AM
Adrien Ménard
Botify
4:20 PM4:45 PM
Beyond Search: How Customer Experience Is Adapting
As new technology emerges, so do new ways to interact with brands. Learn how two enterprise companies are adapting to this change to provide their consumers with the best experience possible.
AH
Anaïs Harmant
La Centrale
CR
Charlie Rothwell
Botify
OS
Odile Szabo
Christian Louboutin
4:50 PM5:10 PM
Predictions for Search & How to Prepare Today
2024 has been a wild ride of a year. What can the technology transformation we've seen so far tell us about tomorrow's strategies for Europe and the rest of the world? This future-focused, actionable talk imagines what the future could be — and how to tackle it no matter what.
AG
A.J. Ghergich
Botify
PY
Phil Young
Botify
5:15 PM5:20 PM
Conference Close: Let's Celebrate!
What a conference! We'll close out the day with final remarks and a reminder to celebrate with us at the afterparty.
5:20 PM7:30 PM
Closing Reception
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