11:30 AM EDT - 12:25 PM EDT
AGENDA
12:30 PM EDT - 12:35 PM EDT
Opening Remarks, Welcome to Botify Connect 2022
FV
Frank Vitovitch
Botify
Vice President of Solution Consulting
12:35 PM EDT - 1:05 PM EDT
Keynote Address: Adrien Menard, CEO, Botify
AM
Adrien Menard
Botify
CEO
1:10 PM EDT - 1:35 PM EDT
Organic Search & Marketplaces: Turning the Pages Towards Growth
This session with Rick Kenney, Managing Director at Leading Lights, and Art Boyd, SVP of Growth Alliances at Mirakl, will shine a light on growth opportunities using benchmark insights from Botify's Organic Search Standard and Mirakl's Enterprise Marketplace Index. In this interactive "UnPanel" session, you'll also have the opportunity to share your perspective and expertise on key industry...
AB
Art Boyd
Mirakl
SVP, Growth Partnerships
RK
Rick Kenney
Leading Lights
Managing Director
MS
Meryl Serouya
Botify
Vice President of Partnership Strategy
1:40 PM EDT - 2:05 PM EDT
Giving SEO a Seat at the Executive Table
This session will explore best practices and skillsets to utilize, evangelize and gain buy-in from the c-suite.
PK
Patrice Krajka
Botify
Vice President of Professional Services
RN
Ratish Naroor
Etsy
Global Head of SEO
2:05 PM EDT - 2:25 PM EDT
Networking & Refreshments
2:30 PM EDT - 3:00 PM EDT
Botify Roadmap & Strategic Integrations
In this session Christophe Frenet, CPO, Botify and Rebecca Zabow, VP Product Marketing, Botify share exciting developments regarding new partnerships & product updates.
CF
Christophe Frenet
Botify
Chief Product Officer
RZ
Rebecca Zabow
Botify
VP of Product Marketing
3:05 PM EDT - 3:30 PM EDT
Tracking Above Market Demand
In this session, Jacqueline Urick, Head of SEO, North America, Wayfair shares her experience on how best to adjust search strategy amidst low market demand and macro- vs micro-market shifts.
LR
Leslie Ramey
Botify
Senior Sales Engineer
JU
Jacqueline Urick
Wayfair
Head of SEO, NA
3:30 PM EDT - 3:50 PM EDT
Networking & Refreshments
3:50 PM EDT - 4:15 PM EDT
Enterprise SEO Team Structures
MC
Marc Choquette
REI Co-op
Manager, Technical SEO
DH
Dave Han
Neiman Marcus
VP of Product
FV
Frank Vitovitch
Botify
Vice President of Solution Consulting
4:15 PM EDT - 4:35 PM EDT
The Art and Science of Balancing Paid vs. Organic Investments in Both Stable and Volatile Times
CE
Cody Exter
Botify
Head of Enterprise and Strategic Accounts
MG
Matthew Gagen
Wayfair
Head of Search Marketing, Specialty Retail Brands
CH
Craig Harkins
CoStar Group / Apartments.com
Director SEO and Content
4:40 PM EDT - 5:10 PM EDT
Closing Keynote: An Interview Between Greg Coleman and Stephen Sadove
GC
Greg Coleman
Lerer Hippeau
EIR, Adjunct Professor NYU, Former President of Buzzfeed, Criteo, & Huffington Post
SS
Stephen Sadove
Saks International
Retired Chairman and CEO
5:15 PM EDT - 5:20 PM EDT
Closing Remarks & Directions
AM
Adrien Menard
Botify
CEO
5:45 PM EDT - 8:00 PM EDT
Cocktails & Sunsets in 3 WT
After an afternoon packed with sessions, join us for a sunset-filled cocktail hour on the 49th Floor of 3 World Trade Center. Enjoy beautiful views of New York City from Botify's NYC HQ. We'll have plenty of cocktails and hors d'oeuvres to keep the post-event celebration going.
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