Botify Connect USA 2023

Discover the Agenda

We will explore trends across industries, AI and LLM technologies, and methodologies for quantifying the return on search spend.
20 sessions
Oct 18, 2023
5:00 PM CDT - 7:00 PM CDT

DAY 1: The Virgin Hotel Chicago

Oct 18, 2023
5:00 PM CDT - 7:00 PM CDT

Opening Reception & Badge Pick Up @ The Virgin Hotel Chicago

Botify Connect kicks off in the heart of Chicago at the Virgin Hotel. Join us for welcome drinks and bites as you mix, mingle, and make new friends before Thursday's general session begins. Badge pick-up will also be available here. The Virgin Hotel Chicago is located at 203 N Wabash Ave, Chicago, IL 60601
Oct 19, 2023
8:30 AM CDT - 9:15 AM CDT

DAY 2: The Dalcy in Fulton Market

Oct 19, 2023
8:30 AM CDT - 9:15 AM CDT

Welcome Breakfast + Badge Pick-Up

Our general sessions take place at The Dalcy, located in Chicago's famed Fulton Market for a day jam-packed with actionable content. Join us for a delicious breakfast from the famed restaurant ABA and pick up your badge before heading into the general session. Location: The Dalcy, 302 N Green St, Chicago, IL 60607 (3rd floor)
Oct 19, 2023
9:15 AM CDT - 9:20 AM CDT

Opening Remarks

Our very own Frank Vitovitch and Ben Wagner will walk you through all of the exciting sessions we have planned for you during Botify Connect.
Oct 19, 2023
9:50 AM CDT - 10:15 AM CDT

Navigating Retail Transformations: Optimizing Search for New Brand Strategies

In today's rapidly evolving retail landscape, brands face the challenge of adapting to unprecedented transformations. This session delves into the strategies and tactics essential for optimizing search capabilities to align with new brand directions. From embracing e-commerce to enhancing customer experiences, we explore the critical role of search in navigating these shifts successfully. Join us as we uncover insights, share best practices, and discuss real-world examples that will empower...
Oct 19, 2023
10:45 AM CDT - 11:05 AM CDT

Morning Networking Break

Grab a coffee or soft drink and stretch your legs!
Oct 19, 2023
11:35 AM CDT - 12:00 PM CDT

Fluctuating Retail Trends: Operating in the Absence of a Normative Framework

Join us for a compelling panel where industry experts will delve into the dynamic landscape of B2B retail. This session will explore the challenges and opportunities presented by ever-changing trends and the absence of conventional standards, offering strategic insights for businesses navigating this volatile terrain. Gain valuable perspectives on adapting and thriving in an environment where innovation and adaptability are the keys to success.
Oct 19, 2023
12:00 PM CDT - 1:00 PM CDT

Lunch @ ABA (at The Dalcy)

Join us for lunch at Aba, the infamous Mediterranean & California-inspired restaurant helmed by Top Chef alum CJ Jacobson.
Oct 19, 2023
1:00 PM CDT - 1:25 PM CDT

Accelerating Ambitious Optimizations with a Professional Services Advantage

Rob Deichert, CRO at TuneIn, a leading radio streaming company, discusses with A.J. Ghergich, VP of Consulting Services at Botify, how leveraging additional support for the company’s organic search strategy and execution has enabled it to pursue ambitious optimizations and move faster than it ever thought possible.
Oct 19, 2023
1:30 PM CDT - 1:55 PM CDT

Publisher Perspectives on the Shifting Search Landscape

Dive into the ever-evolving search industry from a publisher's lens. Join us as seasoned publishers provide invaluable insights into the dynamic intersection of media, performance marketing, and organic search. Discover how publishers navigate changing algorithms, optimize content for search, and stay ahead in the digital realm. Gain a deep understanding of the strategies, challenges, and opportunities that shape their success, and unlock valuable takeaways for your own performance marketing...
Oct 19, 2023
2:00 PM CDT - 2:30 PM CDT

The Future of Search and Rise of Gen AI

Explore what search will look like six months from now and how AI is revolutionizing the way we search for and find information. In this session we will look at the transformative impact of Generative AI on search technologies, offering insights from both the search engine and business perspectives, including suggestions for how to harness these advancements to stay ahead in the new search era.
Oct 19, 2023
2:30 PM CDT - 2:45 PM CDT

Afternoon Networking Break

Grab a coffee and a snack and stretch your legs as we dive into the homestretch!
Oct 19, 2023
2:45 PM CDT - 3:15 PM CDT

Delivering Relevant Optimizations Quickly at Scale Using AI Tools

This session focuses on striking the right balance between AI and human interaction. Panelists will discuss strategies to leverage AI while maintaining a personalized approach to brand engagement. Gain valuable insights on enhancing customer experiences and driving meaningful connections in today's AI-enhanced content landscape.
Oct 19, 2023
3:45 PM CDT - 3:50 PM CDT

Closing Remarks

We'll close the conference out summarizing the day and giving you directions to the TimeOut Chicago Market, where our closing reception celebrates the day!
Oct 19, 2023
4:00 PM CDT - 6:00 PM CDT

Closing Reception @ Time Out Market Chicago

Celebrate with us as we close out the day with some of the best food and drink Chicago has to offer on the rooftop of the Time Out Chicago Market. Location: 916 W Fulton Market, Chicago, IL 60607 (2 minute walk from the Dalcy).