Botify Connect USA 2023


Greg Coleman

Lerer Hippeau Ventures CS LLC

Entrepreneur in Residence

Greg Coleman is an Entrepreneur in Residence at Lerer Hippeau Ventures and sits on numerous boards at the intersection of technology, media and advertising including BuzzFeed Japan, Eyeview, LoopMe, Skimlinks, and Botify. Most recently, Greg was the President of BuzzFeed and advertising technology company Criteo. He has previously held roles as President and Chief Revenue Officer at the Huffington Post and the EVP of Global Sales at Yahoo. Greg also served as President of Platform-A at AOL from February to April of 2009 and was formerly Senior Vice President of Reader’s Digest Association and president of U.S. Magazine Publishing. At CBS, Inc., he spent 10 years leading advertising efforts for Woman’s Day as Vice President and National Sales Manager. Coleman holds a B.S. degree in Business Administration from Georgetown University and attended the M.B.A. program at New York University. He currently lives in Greenwich Village with his wife and children and is an adjunct professor at New York University's Stern School of Business where he teaches a class on digital marketing and innovation.

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Oct 19, 2023
9:50 AM CDT - 10:15 AM CDT

Navigating Retail Transformations: Optimizing Search for New Brand Strategies

In today's rapidly evolving retail landscape, brands face the challenge of adapting to unprecedented transformations. This session delves into the strategies and tactics essential for optimizing search capabilities to align with new brand directions. From embracing e-commerce to enhancing customer experiences, we explore the critical role of search in navigating these shifts successfully. Join us as we uncover insights, share best practices, and discuss real-world examples that will empower...