Botify Connect USA 2023

GB

Gail Buffington

MilliporeSigma

Head of Data Science & Analytics

Gail Buffington is the Head of Data Science and Analytics for MilliporeSigma, a global life sciences company. Previously she worked in retail as vice president of marketing and analytics for a women's apparel company. She has over 15 years of experience across a wide breadth of data and marketing careers. In her current role, Gail’s responsibilities include data functional strategy and execution across a diverse group of business audiences. Outside of her current role, she also serves as a training officer with the United States Army and is a Girl Scout troop leader.

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Oct 19, 2023
1:30 PM CDT - 1:55 PM CDT

Publisher Perspectives on the Shifting Search Landscape

Dive into the ever-evolving search industry from a publisher's lens. Join us as seasoned publishers provide invaluable insights into the dynamic intersection of media, performance marketing, and organic search. Discover how publishers navigate changing algorithms, optimize content for search, and stay ahead in the digital realm. Gain a deep understanding of the strategies, challenges, and opportunities that shape their success, and unlock valuable takeaways for your own performance marketing...
GB
Gail Buffington
MilliporeSigma
JH
Jerri Helms
Harper Collins
BM
Brian McDowell
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