Botify Connect USA 2023


Jerri Helms

Harper Collins

Vice President of Digital Marketing & Analytics

Jerri is a digital marketing strategist with over 20 years of experience in the industry. She currently leads a large marketing operations, data and consumer insights team, and her mission is to help publishing and marketing teams achieve their goals through strategic guidance on a host of digital and social marketing efforts. She is a passionate advocate for using data-driven insights to drive marketing success and is always looking for new ways to use digital marketing to help brands tell their stories and achieve their goals.

This speaker will talk about

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Oct 19, 2023
1:30 PM CDT - 1:55 PM CDT

Publisher Perspectives on the Shifting Search Landscape

Dive into the ever-evolving search industry from a publisher's lens. Join us as seasoned publishers provide invaluable insights into the dynamic intersection of media, performance marketing, and organic search. Discover how publishers navigate changing algorithms, optimize content for search, and stay ahead in the digital realm. Gain a deep understanding of the strategies, challenges, and opportunities that shape their success, and unlock valuable takeaways for your own performance marketing...