9:40 AM CEST - 10:05 AM CEST

From Evolution to Revolution: The Role of Generative AI in Life & Search

Renowned industry expert AJ Ghergich reveals the implications generative AI technology has for consumers, search, and even society at large. How can brands prepare? Where does SEO fit into a GenAI world? And why is Bing crucial to modern search?

A.J. Ghergich

Botify

VP, Consulting Services

10:10 AM CEST - 10:25 AM CEST

Traditional vs Gen AI Search: Everything You Need to Know

Whether you're a leader or a search practitioner, knowing the difference between traditional and AI-powered search is table stakes to prepare for AI-powered search in Europe. Get your modern search primer in this lightning session on GenAI vs traditional search.

A.J. Ghergich

Botify

VP, Consulting Services

Nikhil Lai

Forrester

Senior Analyst, Performance Marketing (Guest Speaker)

Frank Vitovitch

Botify

Global VP of Solutions Consulting

4:50 PM CEST - 5:10 PM CEST

Predictions for Search & How to Prepare Today

2024 has been a wild ride of a year. What can the technology transformation we've seen so far tell us about tomorrow's strategies for Europe and the rest of the world? This future-focused, actionable talk imagines what the future could be — and how to tackle it no matter what.

A.J. Ghergich

Botify

VP, Consulting Services

Phil Young

Botify

VP of Revenue, NEMEA