Amplifying Impact: Connecting Organic Search to the Heart of Your Performance Marketing Strategy
15 SPEAKERS
A showcase of leading brands, thought leaders & Botify experts
INSPIRING AGENDA
Be inspired and take away actionable insights to elevate your performance marketing to the next level!
NETWORKING
Connect with fellow digital leaders, as well as Botify team
AboutBotify Connect
Join us on the 29th of September for Botify Connect, a gathering of some of the greatest minds challenging what is next for organic search and customer acquisition.
At Botify, we are looking forward to sharing with you the ground-breaking innovations we have made to our platform, leveraging data science, AI/ ML, and automation.
We'll gather at the prestigious The Brewery, and provide you with a day packed with inspiring keynotes, conversations, and success stories highlighting the role that today’s SEO experts play in moving it forward in the fast-changing world of SEO.
We are excited to bring this community together in person once again! There will be plenty of opportunities to network with peers in the Search and Digital Marketing space, along with our executive team at Botify. We'll conclude the day with celebratory networking drinks into the evening!
Hear from Botify Executives, Product Leaders, Partners, and Search Experts from World's Biggest Brands
Contact gael@botify.com or your CX team today to find out more! More details to come!
Sep 29, 2022
7:00 AM - 8:00 AM
Arrivals, check-in, welcome breakfast
Sep 29, 2022
8:00 AM - 8:05 AM
Opening Remarks
Phil Young, VP of Sales North EMEA at Botify will welcome everyone and set the tone for the day.
PY
PhilYoung
Botify
VP of Sales North EMEA
Sep 29, 2022
8:05 AM - 8:35 AM
Opening Keynote
AM
AdrienMenard
Botify
CEO
Sep 29, 2022
8:40 AM - 9:05 AM
Managing SEO at Scale Across a Global Business
This discussion with Esteve Castells, Global Head of SEO at Adevinta, will offer insights and key learnings gained on their journey scaling SEO across regions and considerations for demonstrating the value and ROI of these investments.
EC
EsteveCastells
Adevinta
Global Head of SEO
Sep 29, 2022
9:10 AM - 9:25 AM
Refreshments and Networking
Sep 29, 2022
9:25 AM - 9:55 AM
Botify Roadmap & Strategic Integrations
CF
ChristopheFrenet
Botify
CPO
Sep 29, 2022
10:00 AM - 10:25 AM
Three Hundred Million Images and Counting
This session with Roxana Stingu, Head of Search & SEO at Alamy, will cover how image search trends have evolved over the past 5 years, as well as strategies for integrating this new trend into an enterprise SEO strategy.
RS
RoxanaStingu
Alamy
Head of Search & SEO
Sep 29, 2022
10:30 AM - 10:55 AM
Balancing SEO and Paid Search Investments for Amplified Outcomes
This panel discussion with Richard Shove, SEO Marketing Manager at Samsung, will explore opportunities for optimising performance marketing outcomes by strategically blending organic and paid tactics.
RS
RichardShove
Samsung
SEO Marketing Manager
MT
MarkThomas
Botify
VP Customer Experience
Sep 29, 2022
11:00 AM - 11:55 AM
Lunch Break
Sep 29, 2022
12:00 PM - 12:20 PM
Innovative Data Science Trends
Yanal Wazaefi, VP of Data Science, Botify, provides a glimpse into the future of search, including the latest in AI-driven functionality designed to amplify the impact of your performance marketing investments.
YW
YanalWazaefi
Botify
VP of Data Science
Sep 29, 2022
12:25 PM - 12:50 PM
Data Enrichment and Visualisation
This session with Ryan Siddle, Digital Director at Merj, will cover will cover how to use dashboards and data analysis to inform team and project structures across an organization to mitigate risk.
RS
RyanSiddle
Merj
Operations Director
JV
JasonVicinanza
Botify
VP, Solutions EMEA
Sep 29, 2022
12:55 PM - 1:15 PM
Afternoon break
Sep 29, 2022
1:20 PM - 1:45 PM
The Redemption of Content Automation
This session with Greta Munari, SEO Manager at Trainline, will cover how to scale unique content to 4M+ pages.
GM
GretaMunari
Trainline
SEO Manager
Sep 29, 2022
1:50 PM - 2:15 PM
Evaluating and Acting on Changing Search Behavior
In this session, Roberta Genovese, SEO Manager, Blexr, and Louise Wiseman, Senior SEO Manager, TUI UK & I will discuss how to successfully manage SEO for evolving market conditions and other external factors.