Sessions

Botify Connect London 2022

AGENDA

7:00 AM - 8:00 AM

Arrivals, check-in, welcome breakfast

8:00 AM - 8:05 AM

Opening Remarks

Phil Young, VP of Sales North EMEA at Botify will welcome everyone and set the tone for the day.

VP of Sales North EMEA

8:05 AM - 8:35 AM

Opening Keynote

8:40 AM - 9:05 AM

Managing SEO at Scale Across a Global Business

This discussion with Esteve Castells, Global Head of SEO at Adevinta, will offer insights and key learnings gained on their journey scaling SEO across regions and considerations for demonstrating the value and ROI of these investments.

Esteve Castells

Global Head of SEO

9:10 AM - 9:25 AM

Refreshments and Networking

9:25 AM - 9:55 AM

Botify Roadmap & Strategic Integrations

Christophe Frenet

10:00 AM - 10:25 AM

Three Hundred Million Images and Counting

This session with Roxana Stingu, Head of Search & SEO at Alamy, will cover how image search trends have evolved over the past 5 years, as well as strategies for integrating this new trend into an enterprise SEO strategy.

Head of Search & SEO

10:30 AM - 10:55 AM

Balancing SEO and Paid Search Investments for Amplified Outcomes

This panel discussion with Richard Shove, SEO Marketing Manager at Samsung, will explore opportunities for optimising performance marketing outcomes by strategically blending organic and paid tactics.

SEO Marketing Manager

VP Customer Experience

11:00 AM - 11:55 AM

Lunch Break

12:00 PM - 12:20 PM

Innovative Data Science Trends

Yanal Wazaefi, VP of Data Science, Botify, provides a glimpse into the future of search, including the latest in AI-driven functionality designed to amplify the impact of your performance marketing investments.

VP of Data Science

12:25 PM - 12:50 PM

Data Enrichment and Visualisation

This session with Ryan Siddle, Digital Director at Merj, will cover will cover how to use dashboards and data analysis to inform team and project structures across an organization to mitigate risk.

Operations Director

Jason Vicinanza

VP, Solutions EMEA

12:55 PM - 1:15 PM

Afternoon break

1:20 PM - 1:45 PM

The Redemption of Content Automation

This session with Greta Munari, SEO Manager at Trainline, will cover how to scale unique content to 4M+ pages.

1:50 PM - 2:15 PM

Evaluating and Acting on Changing Search Behavior

In this session, Roberta Genovese, SEO Manager, Blexr, and Louise Wiseman, Senior SEO Manager, TUI UK & I will discuss how to successfully manage SEO for evolving market conditions and other external factors.

Roberta Genovese

Customer Success Manager

2:15 PM - 2:25 PM

Closing Remarks

2:25 PM - 6:30 PM

Networking and Cocktail Celebration

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