8:00 AM - 8:05 AM
Phil Young, VP of Sales North EMEA at Botify will welcome everyone and set the tone for the day.
VP of Sales North EMEA
8:40 AM - 9:05 AM
Managing SEO at Scale Across a Global Business
This discussion with Esteve Castells, Global Head of SEO at Adevinta, will offer insights and key learnings gained on their journey scaling SEO across regions and considerations for demonstrating the value and ROI of these investments.
Global Head of SEO
10:00 AM - 10:25 AM
Three Hundred Million Images and Counting
This session with Roxana Stingu, Head of Search & SEO at Alamy, will cover how image search trends have evolved over the past 5 years, as well as strategies for integrating this new trend into an enterprise SEO strategy.
Head of Search & SEO
10:30 AM - 10:55 AM
Balancing SEO and Paid Search Investments for Amplified Outcomes
This panel discussion with Richard Shove, SEO Marketing Manager at Samsung, will explore opportunities for optimising performance marketing outcomes by strategically blending organic and paid tactics.
SEO Marketing Manager
VP Customer Experience
12:00 PM - 12:20 PM
Innovative Data Science Trends
Yanal Wazaefi, VP of Data Science, Botify, provides a glimpse into the future of search, including the latest in AI-driven functionality designed to amplify the impact of your performance marketing investments.
VP of Data Science
12:25 PM - 12:50 PM
Data Enrichment and Visualisation
This session with Ryan Siddle, Digital Director at Merj, will cover will cover how to use dashboards and data analysis to inform team and project structures across an organization to mitigate risk.
VP, Solutions EMEA
1:20 PM - 1:45 PM
The Redemption of Content Automation
This session with Greta Munari, SEO Manager at Trainline, will cover how to scale unique content to 4M+ pages.
1:50 PM - 2:15 PM
Evaluating and Acting on Changing Search Behavior
In this session, Roberta Genovese, SEO Manager, Blexr, and Louise Wiseman, Senior SEO Manager, TUI UK & I will discuss how to successfully manage SEO for evolving market conditions and other external factors.
Customer Success Manager