Botify Connect London 2022

The Brewery, London, United Kingdom

September 29th, 2022

By invitation only

Amplifying Impact: Connecting Organic Search to the Heart of Your Performance Marketing Strategy


A showcase of leading brands, thought leaders & Botify experts


Be inspired and take away actionable insights to elevate your performance marketing to the next level!


Connect with fellow digital leaders, as well as Botify team

AboutBotify Connect

Join us on the 29th of September for Botify Connect, a gathering of some of the greatest minds challenging what is next for organic search and customer acquisition. At Botify, we are looking forward to sharing with you the ground-breaking innovations we have made to our platform, leveraging data science, AI/ ML, and automation. We'll gather at the prestigious The Brewery, and provide you with a day packed with inspiring keynotes, conversations, and success stories highlighting the role that today’s SEO experts play in moving it forward in the fast-changing world of SEO. We are excited to bring this community together in person once again! There will be plenty of opportunities to network with peers in the Search and Digital Marketing space, along with our executive team at Botify. We'll conclude the day with celebratory networking drinks into the evening!

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Hear from Botify Executives, Product Leaders, Partners, and Search Experts from World's Biggest Brands
Contact or your CX team today to find out more! More details to come!
Sep 29, 2022
7:00 AM - 8:00 AM

Arrivals, check-in, welcome breakfast

Sep 29, 2022
8:00 AM - 8:05 AM

Opening Remarks

Phil Young, VP of Sales North EMEA at Botify will welcome everyone and set the tone for the day.
Phil Young
VP of Sales North EMEA
Sep 29, 2022
8:05 AM - 8:35 AM

Opening Keynote

Adrien Menard
Sep 29, 2022
8:40 AM - 9:05 AM

Managing SEO at Scale Across a Global Business

This discussion with Esteve Castells, Global Head of SEO at Adevinta, will offer insights and key learnings gained on their journey scaling SEO across regions and considerations for demonstrating the value and ROI of these investments.
Esteve Castells
Global Head of SEO
Sep 29, 2022
9:10 AM - 9:25 AM

Refreshments and Networking

Sep 29, 2022
9:25 AM - 9:55 AM

Botify Roadmap & Strategic Integrations

Christophe Frenet
Sep 29, 2022
10:00 AM - 10:25 AM

Three Hundred Million Images and Counting

This session with Roxana Stingu, Head of Search & SEO at Alamy, will cover how image search trends have evolved over the past 5 years, as well as strategies for integrating this new trend into an enterprise SEO strategy.
Roxana Stingu
Head of Search & SEO
Sep 29, 2022
10:30 AM - 10:55 AM

Balancing SEO and Paid Search Investments for Amplified Outcomes

This panel discussion with Richard Shove, SEO Marketing Manager at Samsung, will explore opportunities for optimising performance marketing outcomes by strategically blending organic and paid tactics.
Richard Shove
SEO Marketing Manager
Mark Thomas
VP Customer Experience
Sep 29, 2022
11:00 AM - 11:55 AM

Lunch Break

Sep 29, 2022
12:00 PM - 12:20 PM

Innovative Data Science Trends

Yanal Wazaefi, VP of Data Science, Botify, provides a glimpse into the future of search, including the latest in AI-driven functionality designed to amplify the impact of your performance marketing investments.
Yanal Wazaefi
VP of Data Science
Sep 29, 2022
12:25 PM - 12:50 PM

Data Enrichment and Visualisation

This session with Ryan Siddle, Digital Director at Merj, will cover will cover how to use dashboards and data analysis to inform team and project structures across an organization to mitigate risk.
Ryan Siddle
Operations Director
Jason Vicinanza
VP, Solutions EMEA
Sep 29, 2022
12:55 PM - 1:15 PM

Afternoon break

Sep 29, 2022
1:20 PM - 1:45 PM

The Redemption of Content Automation

This session with Greta Munari, SEO Manager at Trainline, will cover how to scale unique content to 4M+ pages.
Greta Munari
SEO Manager
Sep 29, 2022
1:50 PM - 2:15 PM

Evaluating and Acting on Changing Search Behavior

In this session, Roberta Genovese, SEO Manager, Blexr, and Louise Wiseman, Senior SEO Manager, TUI UK & I will discuss how to successfully manage SEO for evolving market conditions and other external factors.
Roberta Genovese
SEO Manager
Phoebe Hennah
Customer Success Manager
Sep 29, 2022
2:15 PM - 2:25 PM

Closing Remarks

Benoit Gourdon
President EMEA
Sep 29, 2022
2:25 PM - 6:30 PM

Networking and Cocktail Celebration

Some of our previous speakers

Botify Connect

Find the sessions from previous years


Making the Case for Enterprise SEO Tech


What Does Investing in Enterprise SEO Really Look Like?


The Role of Search in Digital Transformation 

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