Botify Connect US 2024

US · Austin

OCT 21-23, 2024

Leading in The Search [R]Evolution

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Our sixth annual Botify Connect unites brands, thought leaders, and marketing and product leaders at a two-day future-forward event held at the luxurious Hotel ZaZa in vibrant Austin, Texas.
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The State of Search: What Lies Ahead

The search landscape is undergoing a seismic shift. The incorporation of AI technology has revealed open questions and new opportunities.
  • What does the future of search hold?
  • How are search engines like Bing powering responses from answer engines?
  • How can brands safeguard progress & stay ahead of the competition?

Organic Search Across the Organization

Your brand needs to be visible across answer engines like ChatGPT, Perplexity, and Mistral. When so much AI tech relies on the Bing Search API, being found requires a strategy beyond Google.
  • How important will SEO professionals be in making your brands visible to GenAI?
  • How can you build and support a relevant team?

Measuring the Impact of AI in the Search Revolution

Data is everything in SEO, but generative answers and evolving consumer behaviours are moving fast.
  • What metrics will measure your visibility across AI-powered engines?
  • What data drives success? 
  • How can you prove revenue-driving SEO impact?


100

Attendees

10

Sessions

20+

Speakers

1

Unmissable day

Let’s meet the future of search together 

As search advances, staying curious and inspired is the secret to staying ahead. Supercharge your search strategy with fresh data and insights from dozens of presentations, panels, breakout sessions, and more. Plus, networking has never been easier with plenty of space and downtime to connect with your peers. We can’t wait to see you there! 

Product & E-commerce Leaders

When consumers need answers, you should be found. That starts with how search and answer engines find you. Understand how your website can keep pace with changes in search, scaled via automation, data, and future-proof strategy.

Senior SEO & Digital Marketers

The search [r]evolution is accelerating. You’ll get the future-forward strategies, data, and insights your team needs to prove impact, be found across traditional & generative engines, and make SEO mission-critical.

Marketing
Leaders

Organic search is changing, but its influence over the bottom line is only growing. You’ll learn how to infuse SEO into your brand’s DNA, sculpt rock-solid teams, and strengthen your organization as a whole via organic search.
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution
Leading in The Search [R]Evolution

BOTIFY CONNECT 2023
Check out what we covered last year 

The search revolution was heralded by a time of search disruption. Botify Connect 2023 brought together over 200 attendees from companies like Barnes & Noble, Sephora, Overstock, Puma, Wayfair, and more to strategize and innovate around modern organic search. With over 20 sessions held in London and Chicago featuring expert speakers, we covered the critical topics brands needed to prepare for future change.
Get a taste of what Botify Connect 2024 will have in store with videos from last year’s conference
Save your 2024 seat
Fabrice Canel, Bing
Ratish Naroor, Etsy 

The Future of Search and Rise of Gen AI

Sara Rosoff, Barnes & Noble
Rick Kenney, Leading Lights

The Search Hero's Journey

Rick Almeida, Puma
Christian Gonzales, Christian Gonzales

The Retail Renaissance

Save your 2024 seat

Advisory Board

All Members
All Members
Oct 21–23, 2024 - Austin
Oct 21–23, 2024 - Austin
Oct 21–23, 2024 - Austin
Oct 21–23, 2024 - Austin
Oct 21–23, 2024 - Austin
Oct 21–23, 2024 - Austin
Oct 21–23, 2024 - Austin
Oct 21–23, 2024 - Austin

THE VENUEHotel ZaZa

Prepare for the future of search at our venue in the City of the Violet Crown: the unique and stylish Hotel ZaZa.

Located in vibrant downtown Austin, Hotel ZaZa is just a hop, skip, and a jump away from Austin’s top attractions. From live music and dining to shopping and cultural experiences, everything you’ll need is nearby. Whether you're visiting for leisure or business, the hotel's distinctive style and exceptional amenities make for an unforgettable experience. 

Joining us for the Tuesday night afterparty? Make sure you book your travel rooms from Monday afternoon to Wednesday morning. 

LIMITED AVAILABILITY: We still have some rooms available at our discounted rate of $329 per night between 10/21 and 10/23! Please contact your Botify representative or email experience@botify.com after you have registered to attend and we will coordinate your room. 

Hotel ZaZa 
400 Lavaca Street 
Austin, TX 78701 

THE CELEBRATION 
Close out Botify Connect 2024 with a bang at Banger’s

Celebrate the end of Botify Connect 2024 with us at Banger's Sausage House & Beer Garden! Network, unwind, and enjoy live music under the Texas sky with our own BBQ pit and over 200 craft beers on tap. There’s nothing like capping off a great conference with delicious food, tasty drinks, and good company. 

Banger’s Sausage House & Beer Garden 
79, 81, & 81.5 Rainey Street 
Austin, TX 78701 
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