5:30 PM7:30 PM
Agenda
October 21, 2024
October 22, 2024
8:15 AM9:15 AM
Badge Pick Up and Breakfast
9:15 AM9:20 AM
Welcome to Botify Connect 2024
Welcome to Botify Connect 2024! We're so excited to explore the search (r)evolution with you.
CR
Charli Rogers
Botify
FV
Frank Vitovitch
Botify
9:20 AM9:45 AM
From Evolution to Revolution: The Role of Generative AI in Life & Search
Renowned industry expert AJ Ghergich reveals the implications generative AI technology has for consumers, search, and even society at large. How can brands prepare? Where does SEO fit into a GenAI world? And why is Bing crucial to modern search?
AG
A.J. Ghergich
Botify
9:50 AM10:05 AM
Traditional vs Gen AI Search: Everything You Need to Know
Whether you're a leader or a search practitioner, knowing the difference between traditional and AI-powered search is table stakes to prepare for AI-powered search in North America. Get your modern search primer in this lightning session on GenAI vs traditional search.
DF
Dalton Finney
Botify
10:05 AM10:35 AM
The Inside Perspective on Modern Search
What's the inside perspective on how search is transforming? Botify co-founder and CEO Adrien Menard sits down with Fabrice Canel of Bing, one of the big players shaping new GenAI search experiences, discussing reactions, advice, and ideas on a path forward.
FC
Fabrice Canel
Bing
AM
Adrien Ménard
Botify
10:35 AM11:05 AM
Speed Ahead to Stay Ahead: Brand Success Strategies & the Power of Automation
Throughout search shake-ups, technical SEO continues to be top brands' superpower. Hear real strategies, success stories, and inspiring insights from experts and leaders across industries and learn the tools & tips you need to keep organic search profitable.
AC
Anthony Cantelmo
Discount Tire
RE
Rick Egan
Beyond, Inc.
CE
Cody Exter
Botify
FR
Federico Rodriguez
Best Buy
CW
Cody Walker
Maui Jim
11:05 AM11:25 AM
Networking Break
11:25 AM11:50 AM
Protect Today's Progress & Prepare for Tomorrow with Botify
We've been innovating to meet this moment. Botify product leadership shares our vision for the future with our upcoming features and capabilities, all focused on helping brands win in the search revolution.
CF
Christophe Frenet
Botify
RZ
Rebecca Zabow
Botify
11:55 AM12:20 PM
Beyond Search: How Customer Experience Is Adapting
As new technology emerges, the ways brands interact with consumers also evolve. Learn how several enterprise companies are adapting to this change to provide their consumers with the best experience possible. This conversation will also explore consumer journeys across generations, platforms (TikTok, Meta AI, Amazon, YouTube, etc.).
GC
Greg Coleman
LJ
Lauri Joffe
American Freight & Appliances
NP
Noam Paranksy
12:20 PM1:20 PM
Lunch Break
1:20 PM1:45 PM
The Power of Organic: How Organizations Use Search as a Strength
For some organizations, search is more than just a technical or marketing function — it's a core strength. Top brands share their insights on resourcing, prioritizing, and leveraging SEO to drive growth, revenue, and build a competitive moat.
CH
Charley Hackerson
Botify
JM
Jason Mandragona
NBCUniversal News Group
ASR
Abishek Surana Rajendra
Course Hero
1:50 PM2:15 PM
Successful Site Migrations: Automation, Advice, & Future-Proofing Your Site
With all else equal, site migrations are still a necessary task. Learn how experts at top brands have handled complex migrations, identify pitfalls, understand the role of automation and split testing, and uncover opportunity to improve your site's technical health for a generative AI future.
ZC
Zach Chahalis
Apartments.com
JL
Jordan Long
Botify
DM
Dave Marks
Recurrent Ventures
SS
Sharanya Srinivasan
Care.com
2:20 PM3:05 PM
Roundtable Discussions
Join your peers at one of nine focused roundtable discussions, covering the topics that interest you most: site migrations, GenAI in search, Botify Q&A, search for publishers and e-commerce, and more.
3:05 PM3:25 PM
Networking Break
3:25 PM3:50 PM
Uniting Search, SEOs, & the C-Suite
How can search teams and leadership work together in concert to support and resource important search work, hit business goals, and lead through change? Learn how to build a strong, collaborative organization with perspectives from both sides of the search divide.
KD
Krista Dalton
Tecovas
CL
Chris Long
GoFishDigital
PN
Praneet Nigam
Signet
JU
Jacque Urick
Realtor.com
3:55 PM4:20 PM
How Google's AI Overviews Are Changing Consumer Behaviors
Prepare for the impact of AI Overviews with new data and research. CEO of DemandSphere Ray Grieselhuber shares the impact from an analysis of thousands of keywords across verticals to reveal modern benchmarks for CTR, SERP visibility, and more.
RG
Ray Grieselhuber
Demandsphere
TR
Tim Resnik
Botify
4:25 PM4:50 PM
Predictions for Search & How to Prepare Today
2024 has been a wild ride of a year. What can today's technology transformation tell us about tomorrow's strategies? This future-focused, actionable talk imagines what the future could be — and how to tackle it no matter what.
AG
A.J. Ghergich
Botify
AM
Adrien Ménard
Botify
FV
Frank Vitovitch
Botify
4:55 PM5:00 PM
Conference Close: Let's Celebrate!
What a conference! We'll close out the day with final remarks and a reminder to celebrate with us at the afterparty.
CR
Charli Rogers
Botify
FV
Frank Vitovitch
Botify
6:30 PM10:30 PM
Closing Reception at Banger’s Sausage & Beer Garden
Join us on Rainey Street for a true Texas BBQ!
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